Functions can be accessed from both the front and of the phone, and the appearance of your phone will be determined by what app is running at that time. If you run the camera app, for instance, the Nokia GEM will look like a camera, and running the map app will turn it into a GPS system. Text and images can be wrapped around the contour of the device, which can lead to some interesting interactions being used on the phone.
Check out the stylish animated concept video and let us know what you think. Would you use a phone like the Nokia GEM?