Majority of YouTube views aren’t from native English speakers

If you thought that the majority of YouTube users spoke English as a main language, think again. According to a recent report by the folks at GigaOm, who spoke to a Google spokesperson, 60% of all video views on YouTube come from users who select a language other than English as the site’s display language. With over three billion video views every day, this means that at least 1.8 billion of those views come from non native English speakers.

This interesting fact comes after an announcement earlier this week about the video sharing site being available in 51 different languages. This huge international reach also means that YouTube has a better chance to market its premium content compared to services like Netflix and Hulu. It’s going to be a challenge for other services to dethrone the current king of online video, especially once it goes full steam ahead with the exclusive premium content that it’s getting from its deals with Hollywood and independent filmmakers.

George Wong
Categories: Web
Tags: language, stats, YouTube