These concerns were voiced out by Goldman Sach’s analyst, Bill Shope, who claims that the iPad is currently facing some near-term demand challenges. These challenges include the pricing of the iPad, which while was never an issue before, but with announcement of Amazon’s Kindle Fire, which costs $199 and is a good few hundred dollars cheaper than the iPad 2, the disparity in price could be what is driving potential iPad customers over to the Kindle Fire.
Bill Shope also stated that in order for the iPad to start regaining its demand, it would need to lower its price which Apple could be doing, assuming that the rumors of a cheaper and smaller iPad mini are to be believed. Will Apple’s iPad continue to reign supreme, or will Amazon’s Kindle Fire offerings finally take the number one spot? We guess only time will tell.