Doing away with traditional buttons, the Swatch Touch will instead feature a touch screen LCD that will allow the user to perform a variety of functions, such as the ability to swipe between displays to view different time zones (two individually programmable timezones can be set). Users will be able to access the chrono, set their alarms, a timer and beep menus via the touch screen. The watches will be available in six colors – camouflage, pink, purple, black, white and turquoise and will be available 1st October for £100.