If you’re wondering what Magisto is, it’s basically a cloud-based video editing service which basically takes your unedited footage and turns them into short movies that are supposedly more exciting. No, there aren’t people sitting in server rooms waiting to edit your videos for you, instead it uses a proprietary piece of technology to analyze your footage. It uses facial recognition for starters, and is apparently intelligent enough to sort out the difference between pets and people.
It will also be able to differentiate backgrounds, objects, behaviors and landscapes, and is said to be able to recognize the “intent” of the video through the sounds and images within the video file. Sounds pretty amazing but we’ve yet to put it to the test. If you’re interested in seeing if Magisto can turn your indie movie into something worthy of making it to the Sundance Film Festival, head on down to Magisto’s website for more information.