Angry Birds park might be new revenue stream

We do know that Rovio did compare their Angry Birds phenomenon to Nintendo’s Mario, claiming to be the new Mario which will still be around a couple of decades from now. Well guess what, Rovio? I’m quite sure that Mario too will be there down the road to kick some avian asses – assuming that Angry Birds have actually lasted that long without being a passing fad.

Make hay while the sun shines, strike the iron when it is hot – so here we have a park in Changsa, China, that has been turned into an Angry Birds park; albeit an unofficial (read: fake) one. Yes sir, what was once a standard recreational park has been transformed into a real life version of Angry Birds, where you fire plush birds in the direction of our green porcine friends using a real slingshot, and to make more money off the masses, there will be replica Angry Birds dolls sold in addition to cut-out standees for photo taking opportunities.

I wonder how long (or rather, soon) it will be before Rovio’s lawyers come knocking on the park management’s doors to cease-and-desist request. I guess Rovio will now find ways to incorporate such an idea worldwide to boost their revenue streams – what about you? It is a raw deal for the park operators though, as they, in a way, tested the waters on Rovio’s behalf.

Edwin Kee
Categories: Gaming
Tags: Angry Birds, Rovio