The camera sports the classic Polaroid look, with the rather large chassis bringing back memories from back in the day. Underneath it, the technology involved is right at home in the 21st century with a 14MP image sensor, a pop-up 2.7-inch LCD screen which can also be used to review your photos along with a 4x digital zoom. Pictures taken can be cropped and edited on the device itself before being stored on the SD card or printed.
The built-in printer uses Zink paper which comprises three layers of dye crystals that are activated by heat to produce the image, so there’s no need for any ink cartridges. The pictures have also been designed to be water resistant, smudge proof and tear proof.
For those interested in get their hands on the Polaroid Z340, the camera is reported to hit the shops in time for Christmas and will come with a price tag of £299.