Yesterday Facebook announced a new feature that will be rolled out globally: comments now support rich content. Previously, rich content was only available when users wrote a new post on their walls, now users can paste URLs in comments which will then automatically expand to give a preview of what the link is about. This means users know what they’re getting into before they click a link, and if it’s a video, they can just play it from the comments box itself without having to leave Facebook.
A useful feature that no doubt many people will find useful – at least I know I do. What about you? Has Facebook hit or miss the mark with this new feature?