Using photos of the products and QR codes, these billboards and posters can be found in subway stations, so while waiting for the train all the shopper would have to do is browse the products, scan the QR codes with their smartphones, and add those items to their virtual shopping cart. We’re assuming that the shoppers would require some sort of online account with Tesco because when they’re done, they can check out, and when they reach home the products will arrive shortly after.
The idea behind it is that it saves a lot of time and it gives people something to do while waiting for the train, so instead of having to make a special trip to the supermarket, grocery shopping can now be done in a more efficient and time saving manner. We’re wondering if we will start seeing this concept being adopted by the rest of the world. Check out the video below for more information.