The partnership between LG Display and QD Vision is hoping to bring a brighter, more vivid, and more power efficient display technology to the market in the form of quantom-dot LED display that will boast better performance than traditional OLED and LCD displays on the market today. The quanton-dot LED display is an active display and is also known as QLED, which will utilize technologies developed by QD Vision and be manufactured by LG. Compared to LCDs, the QLED display should be cheaper as it has a more simplified manufacturing process, and is said to be just as stable and reliable. QLED is also said to be twice as power efficient as OLEDs and will be 30 to 40% brighter than OLEDs.