A cool app developed for Microsoft’s Windows Phone 7 mobile operating system is taking the Shazam concept for song identification for advertisements. Rather than dealing with clunky barcodes, SMS, and other methods to gain user interactivity with advertisements, Wizup allows users to take a recording of a radio advertisement or capture an image of a TV ad and the software will spit out more information about the ads, such as background song, product information, and more. You can check out the Wizup concept video below.