Speculation: Will The Apple-Rovi Deal Give Us An Apple-branded TV In The Future?
It has been reported that Apple and Rovi have signed a multi-year agreement, and as such, speculation is going around that Apple might be interested in Rovi’s interactive television program guides as part of an initiative into live TV and DVR capabilities, even going as far to speculate the possibility of a Apple Television product in the next 2-4 years. That being said, it’s worth mentioning that Apple is already a customer of Rovi, as the company provides metadata for iTunes Store content, so it isn’t clear if the multi-year agreement is the beginning of a new Apple product, or if it’s related to an existing deal that Apple has with Rovi over the iTunes Store.
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