We already managed to grab hold of some pictures of Sony’s A55 and A33 DSLR cameras before this, and now they have gone official. Both cameras sport Sony’s new Translucent Mirror Technology which allows the cameras to continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video-even in full HD. The cameras sport a new 15-point autofocus system and 16.2 and 14.2 Exmor APS HD CMOS sensors on the A55 and A33 respectively. The cameras are capable of shooting 3D panoramas, automated HDR shot creation, Auto+ (Advanced Auto) mode, and sport a nice 3-inch LCD display, along with support for Full HD AVCHD video. Expect to pay $750 for the A55 when it’s available in October and $650 for the A33 in September.