Sony Ericsson Ships 28% Less Handsets

Sony Ericsson has some rather mixed fortunes at the moment, based on the first quarter results that have been just

Sony Ericsson has some rather mixed fortunes at the moment, based on the first quarter results that have been just published by the company. The company sold 28% fewer handsets in Q1 of 2010 than the same time last year, but the good news is that it managed to generate an income of 20 million Euros, which is a nice increase from the loss of 369 million Euros for the same period last year. The company has stated that its strategy is to considerably decrease the size of its catalogue, while focusing on higher-end handsets that are able to generate higher profit margins. Reducing the size of its catalog is probably good in the sense that the company won’t flood the market with a bunch of so-so devices and give us a headache while deciding which one to buy, though Sony Ericsson should make sure that the devices that it does decide to put into the market are good, right?

‘ target=_blank>been published by the company. The company sold 28% fewer handsets in Q1 of 2010 than the same time last year, but the good news is that it managed to generate an income of 20 million Euros, which is a nice increase from the loss of 369 million Euros for the same period last year. The company has stated that its strategy is to considerably decrease the size of its catalogue, while focusing on higher-end handsets that are able to generate higher profit margins. Reducing the size of its catalog is probably good in the sense that the company won’t flood the market with a bunch of so-so devices and give us a headache while deciding which one to buy, though Sony Ericsson should make sure that the devices that it does decide to put into the market are good, right?

Matthew Chung
Categories: Uncategorized
Tags: report, Sony Ericsson