With all the hype surrounding Apple’s iPods, it’s easy to forget that there are other media players in the market, and now Creative has launched a 64GB version of its ZEN X-Fi2 media player for SGD399, which is about $287 when converted back to US dollars. The ZEN X-Fi2 offers a 3-inch LCD display, up to 25-hours of audio playback, and 5-hours of video playback, built-in speakers, microSD card support, as well as an FM radio tuner.