Mitsumi Electric Co. Ltd. has come up with a rather interesting IC chip, which claims to be able to adjust the image quality of a LCD TV. The MRFX-0001, as it’s labeled, can be attached to the image processor, allowing it to adjust the color, white balance and sharpness of an image on the fly. Japanese manufacturers already develop these image quality adjustment functions on their high-end LCD TVs, so this is probably targeted towards the lower and middle-priced LCD TVs manufactured by Chinese or Taiwanese manufacturers. The image adjustments can be done dynamically according to the image, such as emphasizing flesh colors when there are many people on the screen, or boosting the green in a forest scene. The MRFX-0001 supports resolutions up to 1920×1080 at 60fps, so that’s certainly good news for us. Mitsumi is planning to commercialize this chip in 2010, so it doesn’t look like we’ll have to wait for too long for related products.