Elonex will be entering the eBook player market with its new eBook reader that comes with a typical 6″ display. The design itself isn’t outstanding in any way, but then again the competition isn’t really anything to shout about anyways. Borders UK will be carrying the Elonex eBook reader on an exclusive basis, where it will find joy within the new Borders eBook Download Store. A 4GB memory card will be able to hold up to 8,000 tomes for your reading pleasure, while the 9mm thin frame ought to be lightweight enough for you to pack this just about anywhere and everywhere you go. Interested? £189 will net you one of these puppies alongside 100 free ebooks, a charger and data cable. [Press Release]