Sony has just rolled out its Danielle Steel Limited Edition Reader Digital Book, hoping that those with a soft spot for Danielle’s mushy love stories and the color red will make a beeline for this rather outdated device. Each purchase will come with a code that allows you to download a 3-book bundle, a personal letter from Danielle herself, alongside an embossed red case with her name on it. Sony’s offering this for just $279.99, and it would be interesting to see just how these kinds of promotions will be able to help the company go up against what Amazon and their Kindle have to offer the world.