There’s a reason why users are sometime hesitant to rely on the services of a new company: they might go under. And these days, the question probably pops more often than usual. Startup Pogoplug is well aware of this and has prepared an answer that many will like: if for some reason, Pogoplug was to go away, the source code of its back-end services would be uploaded on SourceForge, allowing others to keep it running. It’s not 100% guaranteed that someone would, but that’s about as close as you can get to certainty in this situation. Of course, this is just a worst case scenario. PogoPlug’s objective is to create confidence in the longevity of its service, not plan its own demise.