Creative has just launched the Aurvana Air that does share the ideology and basic design philosophy from their target and rival, Apple, featuring unique nickel-titanium ear hooks which not only help keep the earbuds to remain light as a feather, but also to retain their shape so that owners need not go through the hassle of readjusting the fit each time they want to rock to their favorite tunes. Each pair of neodymium drivers within are also capable of pumping out heart-thumpin’ bass, featuring a frequency response that is estimated to be between 20Hz and 20kHz with 32ohms of impedance. The Creative Aurvana Air plays nice with 3.5mm headphone jacks, but it comes in just one color – metallic silver. Each $200 purchase comes with an acrylic hard case and a leather pouch.