Creative might be losing ground in the MP3 and PMP market, but they’re still not giving up the good fight just yet. The latest Zen now comes with 4GB of flash memory and has the iPod nano in its sights as the main competitor. While it certainly ekes out Apple’s offering on many fronts, the major drawback would be its controls that isn’t exactly user friendly. Strong points include a wider range of capacities, a relatively larger display and the fact that you don’t need to tie it down to a service like iTunes or a proprietary cable where syincing and charging are concerned. The Creative Zen 4GB retails under the £100 mark.