There have been some who have cast doubt on the popularity of Apple’s iPhones, especially its latest models which let’s face it, aren’t exactly cheap, which can be a dangerous game to play in today’s market which seems to be rife with competition from Chinese manufacturers offering phones at half the price of the iPhone X.However it seems that Apple’s investors need not fear because in the company’s Q3 2018 financials, Apple has actually managed to beat the expectations of Wall Street and pull in $53.3 billion in revenue. This is a huge amount of money and it also represents Apple’s largest third quarter financials to date.
Breaking this down further, Apple managed to move 41.3 million iPhones this past quarter, which is actually slightly higher than the same quarter last year where Apple sold 41.03 million iPhones. Granted the difference is marginal at best, the fact that the latest iPhones are more expensive than their predecessors have helped boost revenue.
Unfortunately the same cannot be said for Apple’s Mac sales in which Apple sold 13% fewer Macs than last year. However Apple has since launched the new iMac Pro, updated MacBook Pros with support for 32GB of RAM, and with a new MacBook Air and iMac refresh rumored for the later part of this year, hopefully things will pick up on the Mac side of things.
According to Apple’s CEO Tim Cook, “We’re thrilled to report Apple’s best June quarter ever, and our fourth consecutive quarter of double-digit revenue growth. Our Q3 results were driven by continued strong sales of iPhone, Services and Wearables, and we are very excited about the products and services in our pipeline.”
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