As it stands YouTube is still very much the preferred platform when it comes to users uploading videos and shows, but Facebook is trying to overtake them through the launch of its Watch program, and a report from CNBC has revealed some potential ways that the company could be looking to attract more creators onto its platform.
For starters one of the main ways Facebook plans to attract creators is through sharing ad revenue. This is similar to what YouTube is doing with its creators, although in recent time many creators are voicing out at how aggressive YouTube has been at demonetizing videos that don’t meet particular standards, calling it an “adpocalypse”.
While we’re not sure if Facebook will be equally aggressive, presumably an alternative method of generating revenue could be something that creators will want to check out. This will also benefit Facebook who will not have to pay creators to upload content, similar to YouTube, and so the revenue generated from ads will be able to benefit both parties.
As it stands CNBC’s sources claim that Facebook is paying some creators anywhere between $10,000 to $500,000 per episode, so obviously ad revenue sharing will be a more sustainable means. No word on when Facebook will launch this new model (if at all), so take it with a grain of salt for now. In the meantime do you think Facebook will ever become the de facto platform for videos?
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