The iPhone X is Apple’s latest flagship and as we have seen with Apple flagships in the past, it was expected to do really well. However the shipping times which have dropped dramatically since its release seems to be telling a different story, that and report which claims that component demand for the handset has been weakening.
Now according to a report from Bloomberg, it cites Cowen analyst Karl Ackerman who seems to suggest that maybe the iPhone X isn’t doing as well as Apple would have hoped for. Ackerman points to the shortening shipping estimates and echoes what many are speculating, which is that demand is below the initial expectations.
“Some investors may conclude this relates to better sales momentum for the X, but we are increasingly concerned that demand has been below initial expectations as users appear to have gravitated toward the previous iPhone models.” He also writes that while sales are “good”, they aren’t indicative of the anticipated super cycle, which KGI Securities analyst Ming-Chi Kuo claims will most likely take place in 2018 when the next-gen iPhones are released with further improvements.
Ackerman claims that Apple is expected to sell 79 million iPhones across all models through December, which is a slight increase from the previous year where they sold 78 million. We suppose only time will tell how well the iPhone X has done, but what do you guys think? Is the iPhone X not as hot as you would have expected?