Activision Blizzard announced the formation of a new business division a couple of years ago called Activision Blizzard Studios. It was said to be working on Call of Duty movies and a Skylanders TV show. While multiple CoD movies are in the pipeline, not much is known about them. Activision remains open to the idea as it believes that this presents an opportunity to expand the game’s base audience.
The head of Activision’s consumer products group Tim Kilpin says that the Call of Duty movies might help expand the base audience for this massive series. Since it’s an M-rated game, it doesn’t appeal to a more general demographic.
Activision thinks that the movies will present an opportunity to reach a little more broadly than the core audience of this series. However, it’s also aware that the storytelling has to be done well.
“Anytime you take a franchise as storied as this, with this kind of legacy, and expand it into a new form factor you have to be really careful,” Kilpin said, adding that if the script and the story isn’t right, Activision will decide not to come out with the Call of Duty movies.
“It’s not one of those situations where someone is saying, ‘I don’t care just get it made!’; that’s not what’s happening,” he added.
This goes to show that Activision is carefully considering all of its options so it won’t be making a rash decision about this anytime soon.
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