Apple’s iPhone X is not cheap with a base starting price of $999 for the 64GB model, with the 256GB model being priced $150 higher at $1,149. You would think that at those prices, most consumers who would want the iPhone X would opt for the lower storage 64GB model, but as it turns out that isn’t the case.In a report from TheStreet, they cite data from RBC Capital Markets who recently conducted a survey of more than 4,000 people and from what they found, those who said they wanted the iPhone X planned to get the 256GB model more than those who opted for the 64GB model. RBC analyst Amit Daryanani writes, “We think that this indicates that a portion of iPhone X buyers want to buy the ‘best’ iPhone available despite significantly higher pricing than any other iPhone in the past.”
However it seems that despite potential iPhone X customers willing to pay more for more storage, overall there seems to be less interest in this year’s iPhones compared to the past. The survey also found that 64% of prospective iPhone buyers want the 2017 iPhones, but this is less compared to the 71% of prospective buyers who were surveyed last year.
Daryanani speculates that this could be due to the fact that Apple is not phasing out the iPhone 6s (yet), meaning that now customers have even more options to choose from. We suppose we’ll have to wait for Apple’s official figures to confirm how well (or not well) the new iPhones are doing.