Twitter is a pretty decent platform to get updated on the news, and publications like Bloomberg is also great if you want to get more in-depth. However it seems that now you’ll be able to get the best of both worlds because it has been announced that Twitter and Bloomberg will be teaming up to provide 24-hour news streaming.According to Bloomberg Media’s chief executive officer, Justin Smith, “It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network.” The channel, whose official name has yet to be revealed, will be going live this coming fall.
As for the content, it won’t just be a rebroadcast of footage from Bloomberg TV, but will instead consist of live news reporting from Bloomberg’s outlets around the world, along with videos that are curated and verified by Twitter. This move is no doubt a pretty big move for Twitter as it competes with the likes of Facebook who are also looking to do more live streaming.
Anthony Noto, Twitter’s chief financial and operating officer was quoted as saying, “We really think we can reach audiences that are not paying for TV and are watching television on the go and we think Bloomberg is the perfect partner for us to start with.”
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