It has been a while since Apple talked about the Mac mini. The company has been quiet about this product for so long that many had started thinking that perhaps Apple was going to discontinue it. However, that’s not going to be the case. Apple’s senior vice president of worldwide marketing Phil Schiller has confirmed today that the Mac mini remains an “important” product for the company which essentially means that Apple isn’t going to discontinue it anytime soon.
He revealed this in a press briefing earlier today in which more details were also revealed about the company’s plans for the Mac Pro and iMac. Calling the Mac mini an important product in Apple’s lineup, he said that Apple wasn’t bringing it up “because it’s more of a mix of consumer with some pro use.”
He added that the Mac mini will remain a product in Apple’s lineup but the company has nothing more to say about this product today. Apple last refreshed the Mac mini back in 2014 and it remains the cheapest Mac in its lineup.
Schiller’s comments today suggest that the company is open to the idea of refreshing the Mac mini at some point down the line. However, there’s no news right now on what the company is planning on doing next with this product. If it’s going to get a major overhaul of whether Apple is only going to refresh the specs.
We’ll have to wait to find out for sure. Apple has confirmed today that an entirely new Mac Pro will be out next year and that it’s going to launch iMac configurations aimed at pro consumers later this year.
Filed in Mac Mini.
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