Driving to work or school and feeling a little sleepy and wouldn’t mind some coffee or donuts to perk you up? If that sounds like a win situation for you, then you might be interested to learn that Waze and Dunkin’ Donuts have announced that they will be working together in which users will now be able to order their coffee and pick it up along their way to work or school.Basically this lets users pre-order their coffee/donuts from within the Waze app and lets them pick it up on the way via select Dunkin’ Donuts stores. Interestingly enough it seems that Waze will not be getting a cut from the orders placed by users, but rather the agreement between both companies is that Dunkin’ Donuts will spend more on advertising within the app, although the exact numbers were not revealed (not surprising).
It should be pointed out that Dunkin’ Donuts already has an app of their own that lets users place orders ahead of their arrival, but we suppose to help make it more efficient for users who use Waze, integrating the feature into the navigation app made sense. According to Scott Hudler, chief digital officer for Dunkin’ Brands, “Waze involves the ritualistic behavior of driving to work on your daily commute, and we are a brand built on a ritual, too.”
If you’d like to take advantage of this feature, you’ll need to have both Waze and Dunkin’ Donuts app on your phone and also be registered with the chain’s customer loyalty program.