A little less than a month ago, the internet was abuzz with rumors that Twitter was getting ready to sell themselves. The rumors claimed that companies such as Disney, Google, and Salesforce were interested suitors, although subsequent reports suggested that both Google and Disney were out, leaving Salesforce as the only known suitor.
Unfortunately it looks like Salesforce is now out of the running as well, which means that unless there are more potential companies interested in acquiring Twitter that we do not know of, it looks like Twitter’s plans to sell themselves might be falling through. Salesforce’s CEO Marc Benioff confirmed the company’s plans in an interview with the Financial Times (paywall; via Reuters),
According to Benioff, “In this case we’ve walked away. It wasn’t the right fit for us.” Benioff added that the price of the company and its culture were some of the reasons he felt that they weren’t a right fit. Salesforce has since confirmed Benioff’s comments, although Twitter themselves have declined to do so.
So what does this mean for Twitter? We suppose it is business as usual, although recently we have heard that in a bid to try and stay more relevant and appeal to users, Twitter is expected to try and focus more on video content. The company is also said to be considering some short-term solutions, such as selling off assets that they deem are not central to its business.
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