The Nokia Ozo virtual reality camera was launched last year. However unlike other 360-degree cameras out there, Nokia was marketing the Ozo as a professional tool, meaning that it was aimed more at industry professionals rather than your average hobbyist. It also came with a “professional” price tag to match of $60,000.The good news is that Nokia has decided to cut the price of the camera by $15,000, which is essentially a 25% discount. However this puts the camera at $45,000 which safe to say is still very much out of reach for many, although companies that are looking to develop VR content might find it slightly more affordable.
According to Nokia, they are expanding the camera to China and will also launch Ozo content thanks to a partnership with LeEco’s VR division, LeVR. “Concurrent to our China launch, we are announcing global pricing ($45K USD | €40K Euros) that will help establish OZO in the region and drive penetration globally. We are making an aggressive move to advance the Virtual Reality business and to enable more professional creators to make VR content.”
We’re not sure if $45,000 will make it more tempting for professionals to purchase the Ozo, but we’re pretty sure that there are plenty of early adopters who can’t be too happy that they ended up paying $15,000 more.
Filed in . Read more about Digital Cameras, Nokia and Virtual Reality (VR).