Even without being launched in the majority of countries around the world, Pokemon GO has already had a very huge positive effect on Nintendo’s shares. We can only imagine that if and when the game does release in more countries, the company’s shares will rise even further. In fact over in Japan, McDonald’s is already experiencing some of its effects.Now you might be wondering what the correlation is between McDonald’s and Pokemon GO. As you might have heard, Pokemon GO is not available in Japan due to server issues. Because of this, gamers in Japan have gone crazy and have been buying up Happy Meals as the toys that are bundled with the meal are Pokemon-related. Yes, it seems that gamers are so desperate that anything related to Pokemon will suffice.
This has resulted in McDonald’s share prices increasing by 23%, the highest it has even jumped since 2001. According to Mitsushige Akino, a Tokyo-based executive officer at Ichiyoshi Asset Management Co., “Investors are flocking to Pokemon-related stocks and McDonald’s Japan is one of those benefiting from the boom.”
Akino adds, “The boom came at a time when McDonald’s business has already started recovering and there’s expectation that the Pokemon toy offering will further increase customer traffic to their shops.” So like we said, if McDonald’s is already enjoy the fruits of someone else’s labor, we can only imagine what Nintendo’s shares will be like when the game finally launches in the country.
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