Last week it was reported that Jawbone had stopped production of their UP fitness trackers, and that all remaining inventory had been sold off to third-party companies. With such a drastic move, it was easy to assume that this meant that Jawbone was planning to exit the fitness tracker market, and given the stiff competition from the likes of Xiaomi and Fitbit, it wasn’t hard to imagine.That being said, Jawbone has since released a statement in which they refute the claims that they are exiting the market. It reads, “Speculation that Jawbone is exiting the wearables business or going out of business altogether is false. Jawbone remains wholly committed to innovating in and building great wearables products. The company has never been more excited about its pipeline of technology and products and looks forward to sharing them when ready.”
While they might have shot down rumors of them exiting the market, they weren’t so quick to deny that they have sold off a bunch of inventory. Their statement regarding that particular rumor reads, “We manage our inventory positions according to internal business processes, and strategic product lifecycle objectives. This situation is no different and we will continue to support all of our products in the marketplace.”
So it looks like Jawbone isn’t completely out of the game yet, but at the same time it has been a while since we’ve seen anything new from the company. The last we checked, the company redesigned the UP2 and introduced new colors to the UP3 back in August.
Filed in . Read more about Fitness, Health, Jawbone and Wearable Tech.