A rumor from last week suggested that Apple could be getting into original programming from TV by launching a new TV series. This series will be led by Apple exec and music industry veteran Dr. Dre and is called Vital Signs, a supposedly a dark drama containing violence and sex.
It is an odd choice for Apple who for the most part has been a relatively SFW kind of company, and now additional details have emerged, thanks to a report from Re/code. Speaking to his sources, Re/code’s Peter Kafka has revealed that the upcoming TV series is less about Apple getting into original programming, but rather it is more of a tool used to promote Apple Music.
According to Kafka, “The real answer is more modest: Apple has already been financing video content it uses to market Apple Music — “to extend Apple Music,” in the words of an insider. And it’s doing that with the Dre show. Full stop.” This isn’t the first time that Apple has turned to videos to help promote Apple Music.
Drake’s Hotline Bling video was financed by Apple, and let’s not forget the Taylor Swift concert movie that was similarly financed by the Cupertino company back in 2015, so in reality this TV show shouldn’t be that surprising. Take it with a grain of salt, but who knows, maybe the success or interest in this series could lead to Apple considering making bigger plans for the future.
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