While Snapchat started out as an app used to send timed photos to friends and family members, its userbase grew and to take advantage of that, the company launched a feature called Snap Channel. For those unfamiliar, basically Snap Channel is where the company would release original content as well as curated ones for its users.
Unfortunately it seems that the feature will now be shut down. Prior to this, the company had removed Snap Channel from its Discover tab earlier this month. They then stated that they were going to make some changes to it before reinstating it, but it looks like they decided to outright shut it down instead.
What this means is that if you are looking forward to seeing what kind of original content Snapchat can come up with, you’re out of luck. However there will still be videos from the likes of ESPN, Comedy Central, and Vice for those who are interested. However according to a report from Deadline, there is a chance that Snapchat could return to original programming in the future.
However if it and when it does, it will not be coming back in the form of Snap Channel. Either way we guess we’ll have to keep our eyes peeled for it, but in the meantime is Snap Channel a feature that you will be missing?