Video ads, everywhere! This looks set to be the mantra in which Facebook believes in, where the social networking company has just announced that they will be offering video ads that play automatically to its mobile ad network. In other words, app publishers will also have a similar kind of leeway to include such a form of video advertising experience that users who make use of Facebook’s apps and website will be familiar with.
Apart from regular video ads, Facebook also worked to throw in additional targeted product ads as well as carousel ads to its ad network. Back in April last year, Facebook introduced its very own ad network, calling it the “Audience Network”, and this happened to be part of an effort to compete in a more direct manner with Google and other competitors in the mobile ad market.
Publishers who are willing to take part in the audience network will be able to make use of two million advertisers in Facebook’s pool, but will also be able to “win” in a sense that users who log into Facebook on their mobile device will see ads that match their interests – automatically. Hopefully the matching algorithm works as planned, and that there will be no mess ups. All in all, hopefully Facebook would have fixed their “loophole” that we talked about yesterday if more folks were to be encouraged to jump aboard the social networking bandwagon. [Press Release]
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