BlackBerry is definitely not the company that it once was. No longer are businesses clamouring to use the company’s technology and services to help with communications in the workplace. In fact the current trend appears to be BYOT in which employees are allowed to bring in and use whatever device they’re comfortable with.Let’s not forget that Apple and Google have stepped up their enterprise efforts, so where does this leave BlackBerry? Speaking to Business Insider, the company’s CEO John Chen reiterated his belief that one day BlackBerry would be profitable again. This was in response to being asked as to why despite everything is BlackBerry continuing to churn out smartphones?
According to Chen, it is because BlackBerry fills a gap that other platforms do not, and it is one that they are capitalizing on. “I can only make iPhone so much more secure, but I can’t make it as secure as a BlackBerry device. If you look at the US Army, they’re still rolling out all BlackBerry. If I tell them there are no more phones, I lose that account. The question is how do you make phones profitable at the volume those people represent?”
Essentially what Chen seems to be suggesting is that BlackBerry phones are able to satisfy a niche market and that it is possible to become profitable based on that. Chen did not share details on how he would pull that off but at the very least he appears to be rather optimistic about BlackBerry’s future.
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