Back in March, Nintendo surprised everyone when they finally announced that they would be making games for mobile. However the games would not be based on past titles but would instead be brand new games that might incorporate existing IP into them. It would also be developed in part by DeNA.
Regardless we’re sure that Nintendo’s name will no doubt make it pretty compelling for gamers to want to check it out and that is something we think DeNA might be counting on. The company had recently announced that they are aiming to make as much as $25 million a month in revenue from these Nintendo-branded mobile games.
Speaking to Reuters, DeNA’s CEO Isao Moriyasu was quoted as saying, “We want to create games that will be played by hundreds of millions of people. We want to create multiple hit games rather than aiming to succeed with just one powerful IP element.” As it stands neither Nintendo nor DeNA have confirmed whether they will be aiming for paid apps or going for the freemium model.
However Nintendo’s CEO had previously revealed that both avenues will be explored and that it might vary depending on the game itself, but at the same time acknowledging that for mobile games, freemium is currently the dominating model. In any case $25 million is a lofty goal and we have to wonder if they will be able to hit it.