For those of you who live in New York City or San Francisco, you guys will be able to buy your groceries and have them delivered via Amazon. It’s a pretty interesting expansion by the company, but it looks like if they were hoping to replicate that success in Asia, Line might have beaten them to it.
Line, for those unfamiliar, is a messaging application that is very popular in the Asian region. The service is especially popular in Thailand which is where the company will be kicking off their grocery delivery service. The program will be put on a test run where they will offer up a daily deals model that won’t have a lot of options to choose from, but over time and based on the success of the program, Line will expand it even further.
The service will allow customers to choose between perishable and non-perishable goods and the good news is that these services are only available to customers who opt in, meaning that Line will not be spamming their users with these daily deals unless they choose to follow some of Line’s brand accounts.
As it stands, Line is currently extremely popular in Thailand, so much so that the app has 2 million more registered users compared to Facebook which is actually pretty impressive. The company is promising a free next-day delivery service for all purchases which will be handled by another locally-based company, aCommerce. It’s an interesting idea but it remains to be seen how successful it will be.