Samsung’s Galaxy S-series of handsets have typically sold very well over the years, but could the fifth iteration of the Galaxy S be showing signs of a slow down? Well according to a report from The Wall Street Journal (paywall; via The Verge), it seems that cold be the case, so much so that Samsung could be thinking about making some changes at the executive level.
According to the report, it seems that the Samsung Galaxy S5 has sold less than what Samsung had initially projected. The phone is said to have sold 12 million units in its first three months of going on sale. This is actually a stark contrast to earlier reports which revealed that the handset actually outsold its predecessor on launch day, but assuming these numbers are accurate, we guess interest in the handset quickly dwindled over the next few months.
The 12 million units sold is also 40% lower than what Samsung had initially projected with sales in China down by 50%. It also seems that it was only in the US market that Samsung actually saw some gains, but we guess it wasn’t big enough to impact its overall figures. The report goes on to add that Samsung had overestimated the amount of units they were going to sell that they had to increase its advertising budget to try and move as much units as possible.
If anything this seems to confirm an earlier report in which the rumors claimed that the Samsung Galaxy S6 (or whatever it is going to be called) will be approached with a completely new vision. Given that every iteration of the Galaxy S handset just seems like an upgrade in hardware with nothing unique to shout about, we guess it’s about time Samsung really started to shake things up.
