How often have we come across images on the internet which looks very believable, only to find out that it’s actually a doctored image? In some cases it can be pretty obvious, but there are some Photoshop masters out there who do a pretty good job at convincing others that fake photos are real.
That being said, Fourandsix Technologies have recently launched a new website and companion iPhone app called “izitru”. Essentially their service will be able to determine if an uploaded photo has been modified in any shape or form, and will then be given a trust rating, which is basically telling the viewer if the photo can be trusted enough to be real.
It should be noted that the service is a little “sensitive” in the sense that even resized images are marked as modified and will prompt a warning showing that the file has been modified. Technically resizing is a form of modification, but we’re thinking more about changes made in the actual image itself, not so much its size.
That and the fact that photographers tend to apply a lot of post-processing techniques could skew the results slightly as well. However the good news is that the results can be challenged, in which the service will reattempt to test the photo via more advanced methods and will update the trust rating if the results are accurate.
The service itself and the app is free to use and download, but for businesses who’d rather bypass their website and use their APIs instead, it will come with a fee. In the meantime if you’d like to give it a shot, you can either head on over to their website or download the app.
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