Mozilla has not decided to pull the plug on selling sponsored tiles on its new-tab page in the Firefox browser despite what might have been disseminated online, as it could very well be a misinterpretation of what Mozilla’s Vice President of Firefox, Jonathan Nightingale, shared concerning the organization’s plans to include sponsored tiles on Firefox’s new-tab page. Basically, all that Nightingale did was to clarify that Mozilla will be implementing this experiment slowly but surely, working with various new-tab pages that will most likely sport sponsored content down the road.
This program was first introduced at an Interactive Advertising Bureau (IAB) meeting in February earlier this year, and the company is now toying with various layouts of its new new-tab page. Considering how the new-tab page happens to be populated by looking at the sites that you drop by regularly, it is irrelevant to new Firefox users. The inclusion of sponsored tiles, however, might prove beneficial to first-time users.
Nightingale has promised, however, that Firefox will not end up turning “into a mess of logos sold to the highest bidder; without user control, without user benefit.” That is a relief to hear, isn’t it? [a href=”https://blog.mozilla.org/futurereleases/2014/05/09/new-tab-experiments/” target=”_blank”>Press Release]