Social networks have made their place in our daily lives. Imagine telling someone to spend one day without Facebook, Twitter, Pinterest, LinkedIn, Google+ etc, they’ll probably not respond in kind. Latest numbers released by the Pew Research Center reveal that 73 percent of U.S. adults now have a presence on online social networks, with Facebook leading by a colossal margin.
Facebook is the world’s largest social network with nearly 1.2 billion users, and its certainly popular in the U.S. as well, with 71 percent of all U.S. adults using it. Pew Research Center notes that the figure has gone up four points from the same time last year. The second most popular social network among U.S. adults is LinkedIn, which calls itself a “professional social network,” with 22 percent share, up from 20 percent last year. Pinterest comes in third place with 21 percent of U.S. adults, a respectable leap from just 15 percent last year and overtaking Twitter in the process. The microblogging network holds on to 18 percent of all U.S. adults, up just two points from 2012. Instagram comes last with 17 percent share, a four point improvement from last year’s 13 percent. Notice that Google+ isn’t mentioned in the stats, that’s not because no one uses it, its actually because Pew didn’t include Google’s social network in its survey questions.