We’ve heard the rumors that Apple’s CEO, Tim Cook, is looking to increase the number of iPhones bought at Apple retail stores. The reason behind this is because Cook believes that the iPhone is a gateway product from which customers could then be shown how their phone integrates with a Mac computer and so on. Part of Cook’s plan to make it more enticing would be to offer a trade-in program and according to a recent study by the NPD Group, they have found that offering a trade-in program could be beneficial as it has the potential to sway customer loyalty.
According to the statistics, it was found that 55% of those surveyed (1,000 smartphone users participated in this study) said that they would be willing to use a trade-in program, and 60% said that a better trade-in offer could sway their choice of retailers. We can only imagine what this means for Apple as it could possibly entice customers from other platforms to walk into an Apple store, trade-in their device, and walk out with an iPhone, although the rumors of Apple’s trade-in program seems to suggest that only iPhones are eligible, but we do see the potential if Apple were to open it up to non-iPhone devices as well.
What do you guys think? Would you be willing to consider getting an iPhone if you could walk into an Apple store and trade-in your old device for it (and pay the difference in value)?
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