While IKEA might be primarily known as a manufacturer of furniture, recently the company has begun to embrace technology by offering up an augmented reality catalogue in which those reading the catalogue will be able to scan the magazine with their smartphone and the accompanying app, and be able to get a better idea of the furniture without having to pop by the IKEA store themselves. Well it looks like with their 2014 IKEA Catalogue app, the furniture manufacturer will be taking this to the next level by allowing users to get an idea of how a particular piece of furniture will look like in their home.
The app will be launched on the 25th of August and will be available for both iOS and Android, and what it does is that it uses the physical catalogue as a gauge to judge the approximate scale of the furniture, and together with the app, it will be able to project the furniture onto your screen so you will know how a particular piece of furniture might look like in your bedroom, living room, kitchen, and etc. It’s a pretty neat idea and should help homeowners make a better decision when it comes to buying furniture.
According to IKEA’s research, 14% of their customers claim to have bought the wrong-sized furniture for their homes, while as many as 70% say they have no idea how big their homes really are, so hopefully with the AR app, it should make things a little clearer and easier. If you’d like to see the app in action, be sure to check it out in the video above.
Filed in . Read more about Augmented Reality (AR) and Ikea.