When it comes to squatting on popular names that are owned or trademarked by corporations, folks have managed to garner a pretty healthy profit from such moves in the past, but it seems that this technique is no longer viable in this day and age, as the court of law would most probably require such URL squatters to move out and release said domain name to the potentially rightful owner with a small compensation fee at best. Having said that, Microsoft’s next target when it comes to domain names that concern its upcoming console, the Xbox One, would be to look out for the owner of xbox1.com via the National Arbitration Forum (NAF).
Right now, xbox1.com belongs to someone with a Japanese address, where it had managed to change hands three times over the past decade. Considering how filing a dispute with the NAF would be considered to be an extreme measure, it is quite likely that Microsoft would have chosen to pursue the domain via less dramatic means before being rejected. I guess Microsoft’s legal team are now sharpening their knives and would most likely win the court of law eventually. You know what they say – opportunity knocks but once!