ComScore has come up with a report that the average amount of time spent accessing Facebook (applicable in the US) using a smartphone device was 441 minutes in March 2012, while a computer during the corresponding period of time is numbered at 391 minutes. This goes to underline the fact that there are more and more folks accessing social networks as well as other websites using a mobile device instead of the traditional desktop computer. ComScore’s most recent Mobile Metrix 2.0 report pointed out this fascinating figure, and according to Facebook, “If users increasingly access mobile products as a substitute for access through personal computers and if we are unable to successfully implement monetization strategies for our mobile users. Our financial performance and ability to grow revenue would be negatively affected.”
What do you think of these numbers that ComScore has gathered? It would be interesting to take note of just how large the sample pool is, but assuming it is by far and large the average figures which we are looking at, then there might just be more to it than meets the eye – Facebook would definitely need to do their part to ensure that they are able to monetize mobile users instead of just desktop users.
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