In an interview with TechRadar, Simon Stanford who is Samsung’s VP of telecommunications and networks for UK and Ireland said that timing launches around industry events isn’t always the most efficient strategy. “Traditionally, the industry works in cycles around an event, meaning there’s usually quite a period of time between announcement and period of launch. Commercially, you have to question that; plus it presents a challenge by putting you up in a position where everyone knows what you’re up to.” He then launched into a statement about how that was affecting what is being called the Samsung Galaxy S3 without actually naming it by saying, “In terms of any successor to the S2, that will be hosted at separate event in due course.”
“Whatever it is, and whatever it’s going to be. As it stands, nothing exists. This is all should any successor be announced.” This interview took place in March and since we all already know that the successor of the Samsung Galaxy S2 is already on its way, we still don’t know what it will be called for sure despite the many rumors and leaks floating around. The interesting part is where he said that he dislikes the long time periods between announcing and launching a product and that just seems perfect for customers who are itching to throw their money at Samsung just to have a crack at the potentially brimming quad-core device. In the rest of the interview Stanford mentioned how the fiercely competitive industry is now making IP and assets more protect a job that is higher on the priority list for the company.
He says, “Now the development is such that whatever the product is, it has to be protected at all costs. I don’t read anymore into it than that, it’s just about making sure we protect whatever needs protecting until such a time that that product, whatever it is may be, is about.” For all the readers who have following the Samsung Galaxy S3’s news you will have noticed how any features or leaks about the device were so vague and the secrecy under which the device hides is still thick even now, with just more than a week left until it launches. He concluded the interview after debunking a rumor at the time about the S2’s successor having the successful S-Pen that comes with the Galaxy Note. Do you have any guesses as to how soon it will take for the device to hit your carrier of choice?
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