QR codes (Quick Response codes) are getting more and more commonplace these days, as the myriad of devices which we own are now connected to the Internet always, and also have the ability to read the QR code with a pre-installed software in order to obtain more information. What better way to keep up with the times in terms of advertising for non-profit organization OneXOne by having the charity shave QR codes on the back of students’ heads as a move to raise awareness? Talented hair stylists helped in this effort to etch or stamp the barcodes onto the scalps of high school and college students, where the latter two groups were known as ‘hope agents.’ Surely this is not an easy task for the hair stylist, but when such codes were scanned, supporters will be given the chance to donate $5 via text message or credit card in order to contribute to the effort of improving living standards for children worldwide. Could other companies take a similar advertising route in the future?
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