Let me ask a quick question here – how many of you out there have written something with your hand in the past week? If you are above 30, surely you can remember the good old days when computers were extremely expensive, and most of your work – if not all, was handwritten back at school. Printing out your assignments proved to be a privilege that not everyone enjoyed, and it sure helped you develop decent handwriting at the same time. Fast forward to today, and most of us spend out time typing on virtual and actual keyboards, be it in front of a computer or carrying a smartphone with us in our palms. This Valentine’s Day, you might ditch that e-card to your love, but rather ride on this innovative idea by eHarmony in Australia. The company has introduced a nostalgic campaign that will see handwritten love letters that were submitted on Facebook being delivered in time for Valentine’s Day.
The whole exercise is to celebrate the art of calligraphy and old school romance, while pushing forward the thought that non-digital communication is still treasured. After all, it takes a whole lot more effort and time on your part to churn out an ode in your own (and best) handwriting to your love or crush, instead of a cold, unfeeling font that has been printed out.
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